A Tourist Destination on Wheels
A Splash Back to the Glory Days of the Pinoy Jeepney
Last September 20, 2012, the initial salvo of the Jeepney Arts Festival dubbed as the On-the-Spot Jeepney Painting was launched at the SM Mall of Asia Open Grounds where 50 jeepneys were transformed from bare metal carriages to vibrant vehicles bannering art and tourism.
Filipinos from various sectors—including artists from the Circle of Friends Foundation, Inc., a non-profit organization for disabled individuals—came together to do their share in restoring and dressing up the iconic vehicle back to its effervescent form in the unwavering spirit of bayanihan.
Volunteers smeared the walls and even roofs of the jeepneys with images depicting the country's tourism destinations that evoke our rich cultural heritage and foster awareness as to why it is, indeed, more fun to travel in the Philippines.
The Jeepney Arts Festival has indeed taken us one step forward in reviving the jeepney—not only as the most popular means of transportation in the country, but as the Philippines’ bona fide iconic vehicle.
Jeepney Arts Festival (on-the-spot Jeepney Painting and Grand Jeepney Parade)
Press Release courtesy of GeiserMaclang Marketing Communications Inc.